It occurred to my while perusing the Vox-Dot-Com Twitter feed, after I had stopped laughing hysterically, that they may not be creating their farcical lie-infested headlines on purpose. It could be, however unlikely, that they simply just don’t know any better. So, for their benefit, I propose a comprehensive 5 step guide for purging the lies and mistruths from every single Vox headline. They won’t listen, of course, but fixing their headlines can be a fun game that all of us can play, once the methods are understood.
Fix One: Simple Inversion. Though the levels of convoluted anti-cognition, hypocrisy, double standard and dissonance may run deep in most Vox work, in some cases, it’s just a matter of inverting the statement to make it true. Say their headline says “New Study Finds That Sky Is Not Really Blue.” Invert it thusly: “New Study Confirms Sky Is Blue; Get Used To It.” Voila! Here’s another:
At first blush, this looks like a “How To” kind of headline, but it actually makes an implicit statement – a statement that’s so hilariously false that if you look at the reader comments, they contain nothing but 100% mocking jocularity about how Vox has spectacularly failed in this endeavor. Apparently, they’re not ashamed enough of that fact, because they seem to be bragging here about being able to debunk false beliefs without having it blow up in their faces. The true headline, simply inverted, would read: “Here at Vox.com, we try to debunk true beliefs, and boy does it blow up in our faces!” Here’s one more:
True version: “How African Americans victimize each other and the criminal justice system.” Easy!


