On Monday, Starbucks CEO
Howard Schultz announced an initiative he dubbed “Race Together” in which he
asked his company's baristas to write "Race Together" on coffee cups
as an invitation to talk about race with customers.
Commuters who simply
wanted their morning java quickly became irritated at the company’s insipid
notion and took over the Twitter hashtag #RaceTogether mocking it to a fare-thee-well.
The
company's Senior Vice President of Global Communications, Corey duBrowa, was
forced to delete his Twitter account after a torrent of wilting criticism “overwhelmed”
him.
"We knew this
wouldn't be easy, but we feel it is well worth the discomfort," duBrowa bravely
wrote in an email to CNN
Money
.
The
campaign started in cities where protests had erupted over rising racial
tensions, like St. Louis, New York, Chicago, Los Angeles and Oakland.
If Schultz and his
delicate flower, duBrowa, sincerely wanted to improve race relations they
should have begun their campaign with Rev. Al Sharpton who, while fanning the
flames of racial hatred in New York City following the assassination of police
officers Wenjin Liu and Rafael Ramos led a protest march in that city
with marchers chanting, “What do we want? Dead cops. When do we want it? Right now.”
The
cops’ assassin was Ismaaiyl
Brinsley who posted on his Instagram account, “I’m putting wings on pigs
today. They take 1 of ours…let’s take 2
of theirs.”
Some
clever Twitter user decided to start a new hashtag, #NewStarbucksDrinks,
and so I decided to Photoshop the rev helping Schultz’s campaign with, yes, a
new Starbucks drink.
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