On Monday, Starbucks CEO Howard Schultz announced an initiative he dubbed “Race Together” in which he asked his company's baristas to write "Race Together" on coffee cups as an invitation to talk about race with customers.
Commuters who simply wanted their morning java quickly became irritated at the company’s insipid notion and took over the Twitter hashtag #RaceTogether mocking it to a fare-thee-well.
The company's Senior Vice President of Global Communications, Corey duBrowa, was forced to delete his Twitter account after a torrent of wilting criticism “overwhelmed” him.
"We knew this wouldn't be easy, but we feel it is well worth the discomfort," duBrowa bravely wrote in an email to CNN Money
If Schultz and his delicate flower, duBrowa, sincerely wanted to improve race relations they should have begun their campaign with Rev. Al Sharpton who, while fanning the flames of racial hatred in New York City following the assassination of police officers Wenjin Liu and Rafael Ramos led a protest march in that city with marchers chanting, “What do we want? Dead cops. When do we want it? Right now.”
The cops’ assassin was Ismaaiyl Brinsley who posted on his Instagram account, “I’m putting wings on pigs today. They take 1 of ours…let’s take 2 of theirs.”
Some clever Twitter user decided to start a new hashtag, #NewStarbucksDrinks, and so I decided to Photoshop the rev helping Schultz’s campaign with, yes, a new Starbucks drink.