Tuesday, July 9, 2013

A Godless Beer

Boston Beer Company, makers of Sam Adams, launched a new commercial on July 4th. In the commercial, the bartender quotes a few lines from the Declaration of Independence—a document that Samuel Adams himself signed.

The script of the commercial goes like this:  “Why name a beer after Samuel Adams? Because Samuel Adams signed the Declaration of Independence. He believed there was a better way to live: all men are created equal. They are endowed with certain unalienable rights: life, liberty, and the pursuit of happiness. Smooth, flavorful, we bow to no kings. Samuel Adams Boston Lager: Declare your independence".

By omitting any reference to the Creator, the beer company has carried the question of political correctness to the point that we are now editing the Declaration of Independence.

This is not the first time the brewery has caused a stink.  Remember their “Sex for Sam” promotion on the Opie and Anthony shock radio show?

Perhaps, the beer is better suited for one of the Insufferable Airhorn’s vaunted beer summits.

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